Childhood is considered to be one of the most amazing periods in life of every human being. One of the things that are recalled by the majority of the customers are toys. The world of the children used to be full of their imagination – mostly then youngest children are so creative that having even a small mascot they have an opportunity to play with it for a long period of time. Nonetheless, contemporarily we are usually so overwhelmed with new products in this topic that generally a variety of the above mentioned devices used for playing go to the bin too rapidly.

According to the surveys conducted by diverse companies that exist in the so-called entertainment industry, young people tend to be much more demanding regards having fun and, hence, instead of being creative they want the toys they have to offer diverse functions in order not to get bored with it too quickly. Although mostly it is, first of all, referred to what the children were accustomed to, the

trend in terms of diverse games is to make them more functional and provide diverse functions. As a result, more and more electronic solutions are used by miscellaneous companies from the entertainment sector, because for a young people it is almost natural to make use of them and, therefore, they find it relatively easy to get to know new functions and discover new options in terms of having fun. The same is connected with for example computer games, which tend to be significantly more demanding and even to have different scenarios, which indicates that the probability that we will get bored quickly with a game is substantially lower.

Another crucial fact referred to the previously analyzed solutions is that mostly not only they provide us a possibility to have fun, but also sometimes they are very demanding. In case of nowadays developed electronic toys they also give us plenty different opportunities to find out something new and the satisfaction from it is the most common reason why this kind solutions are bought.